Buyer's Guide
The Challenge
Food waste is a critical global issue, with individuals contributing significantly to the 2.5 billion tons wasted annually. Food waste in individual households is often caused by inefficient food inventory tracking and management. This problem affects busy parents, young professionals, and eco-conscious individuals, leading to expired items, unnecessary purchases, and wasted resources.
The Solution
A food tracker app.
My Fridge
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Recipes
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Lists
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Calendar
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Early Observations
We interviewed 10 potential users to identify pain points within their food management. Our goal was to understand their current habits, challenges, and needs in tracking their food.
Recipe-centric shopping results in wasted leftover ingredients.
A solution needs to seamlessly integrate into existing routines.
Participants buy more produce than they need, leading to spoilage.
Competitive Analysis
Description
User Personas
Description
Initial User Flow
Description
Initial Sketches
Description
Mid-Fidelity Wireframes
Initial wireframes involved onboarding and adding items to fridge task.
Click or use keyboard arrows to interact.
Usability Testing
We conducted usability tests with 4 users. They were instructed to complete the onboarding process and add one item to their fridge.
Title
Title
Title
Insufficient confirmation for item addition
All users were unsure if an item was added or where to find the item after it was added.
Changes
Weingartz added a 'View Pricing & Financing' button that would link to the specific buyer's guide page containing the model. This solution allowed customers to view varying price points and provided a tool for sales members to guide customers towards the best model based on their needs.
Outcome
Weingartz added a 'View Pricing & Financing' button that would link to the specific buyer's guide page containing the model. This solution allowed customers to view varying price points and provided a tool for sales members to guide customers towards the best model based on their needs.